Brand guidelines
01.
Logo
Use the supplied lockup. Keep the symbol and wordmark together, with their proportions and spacing intact.
r-symbol
Use the r-symbol alone when a compact signature is needed, or when the surrounding context already makes Roma clear. Keep the r-symbol and its dot together, exactly as drawn.
Color lockups
Favor combinations with Roma Red. Use monochrome when color is not possible or when higher contrast is needed.
Roma Red logo
Roma Red background
Black and white
Clear space
Logo
Leave one full r-symbol width on every side of the lockup.
Symbol
Leave one detached-square width on every side of the standalone r-symbol.
02.
Color
Primary colors
Our stark, bold palette expresses the energy of getting things done. Build most layouts in black and white, with Roma Red as an accent and occasional Roma Gray.
Roma Red
Black
White
Roma Gray
03.
Typography
Favorit
Our typeface for headings, display, and the Roma logo. Use the supplied logo artwork.
Dinamo ↗Roma
ABC 123
Eiko
Our contrasting display typeface for very large type, typically set in uppercase.
Pangram Pangram ↗Roma
ABC 123
Inter
Our typeface for interfaces and reading. Use it for paragraphs, labels, actions, and supporting detail.
Rasmus Andersson ↗Roma
ABC 123
Favorit and Eiko are licensed from their foundries and are not part of the download. Inter is open source. Use Arial when the custom fonts are unavailable.
04.
