# Roma brand

The Roma logo and symbol, the colors and the typefaces, with every file to download. Guidelines updated October 2, 2026. The page: https://roma.app/brand.

## Logo

- Use the supplied lockup. Keep the symbol and wordmark together, with their proportions and spacing intact.
- Use the r-symbol alone when a compact signature is needed, or when the surrounding context already makes Roma clear. Keep the r-symbol and its dot together, exactly as drawn.
- Favor combinations with Roma Red. Use monochrome when color is not possible or when higher contrast is needed.
- Clear space: Leave one full r-symbol width on every side of the lockup. Leave one detached-square width on every side of the standalone r-symbol.

- Black logo: [SVG](https://roma.app/brand/roma-logo-black.svg), [PNG](https://roma.app/brand/roma-logo-black.png)
- White logo: [SVG](https://roma.app/brand/roma-logo-white.svg), [PNG](https://roma.app/brand/roma-logo-white.png)
- Roma Red logo: [SVG](https://roma.app/brand/roma-logo-red.svg), [PNG](https://roma.app/brand/roma-logo-red.png)
- Black symbol: [SVG](https://roma.app/brand/roma-symbol-black.svg), [PNG](https://roma.app/brand/roma-symbol-black.png)
- White symbol: [SVG](https://roma.app/brand/roma-symbol-white.svg), [PNG](https://roma.app/brand/roma-symbol-white.png)
- Roma Red symbol: [SVG](https://roma.app/brand/roma-symbol-red.svg), [PNG](https://roma.app/brand/roma-symbol-red.png)
- All logo assets: [roma-brand-assets.zip](https://roma.app/brand/roma-brand-assets.zip)

## Color

Our stark, bold palette expresses the energy of getting things done. Build most layouts in black and white, with Roma Red as an accent and occasional Roma Gray.

| Color | Hex | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Roma Red | #FF531A | 255 / 83 / 26 | 0 / 67 / 90 / 0 | 1655 C |
| Black | #000000 | 0 / 0 / 0 | 0 / 0 / 0 / 100 | Black 6 C |
| White | #FFFFFF | 255 / 255 / 255 | 0 / 0 / 0 / 0 | none |
| Roma Gray | #999797 | 153 / 151 / 151 | 0 / 1 / 1 / 40 | Cool Gray 7 C |

## Typography

- Favorit ([Dinamo](https://abcdinamo.com/typefaces/favorit)): Our typeface for headings, display, and the Roma logo. Use the supplied logo artwork.
- Eiko ([Pangram Pangram](https://pangrampangram.com/products/eiko)): Our contrasting display typeface for very large type, typically set in uppercase.
- Inter ([Rasmus Andersson](https://rsms.me/inter/)): Our typeface for interfaces and reading. Use it for paragraphs, labels, actions, and supporting detail.

Favorit and Eiko are licensed from their foundries and are not part of the download. Inter is open source. Use Arial when the custom fonts are unavailable.